SRMGx is the live experiences and event management arm of Saudi Research & Media Group (SRMG), the largest integrated media group in the MENA region. We operate at the intersection of strategy, creativity, and execution to design and deliver platforms that shape culture, elevate brands, and leave a lasting impact. Rooted in Saudi Arabia and built for a global stage, SRMGx creates meaningful, large-scale experiences aligned with the Kingdom’s ambitions and evolving creative economy. From cultural and fashion platforms to business, entertainment, and lifestyle experiences, we partner with government entities, corporations, and leading brands to deliver work that resonates locally and travels internationally.

We extend impact beyond the moment, amplifying reach, strengthening narratives, and building value that endures long after the experience itself through the power of SRMG’s media, content, and data ecosystem.

At our core, we build platforms, craft experiences, and create environments where ideas are exchanged, communities are formed, and legacies begin.