FLAGSHIP IPs & EVENTS
Welcome to SRMGx
At SRMGx, we do not simply execute events, we build platforms with long-term cultural, commercial, and strategic value. Our flagship events are conceived to grow year after year, shaping industries, nurturing communities, and strengthening Saudi Arabia’s global positioning. Each platform is developed with a clear purpose and a strong content engine.
RIYADH FASHION WEEK
2024 & 2025
SAUDI FASHION AWARDS
2025
WWD X FASHION FUTURES GLOBAL SUMMIT
2025
BILLBOARD ARABIA MUSIC AWARDS
2024
HIA HUB
2021, 2022, 2023 & 2024
WADI FORUM
2024
BLOOMBERG POWER PLAYERS JEDDAH
2024
SAYIDATY GLASS HOUSE RIYADH SEASON
2021
SRMG BEACH EXPERIENCE CANNES LIONS
2023
MANGA ARABIA YOUTH & DIGITAL CULTURE ACTIVATIONS
2022
FLAGSHIP IPs & EVENTS
Riyadh Fashion Week | 2024 & 2025
A cornerstone of the Kingdom's creative transformation and the region's most influential fashion platform. Riyadh Fashion Week positions Saudi Arabia as a global destination for design, creativity, and cultural innovation. RFW brings together designers, buyers, media, and global fashion stakeholders through runway shows, presentations, showrooms, immersive experiences, and industry events across iconic venues.
Impact Highlights
Riyadh Fashion Week
2024 & 2025
FLAGSHIP IPs & EVENTS
Saudi Fashion Awards | 2025
A prestigious annual celebration of fashion and beauty excellence in the Kingdom. The Awards honor creative leadership, innovation, craftsmanship, and emerging talent, reinforcing Saudi Arabia's place in shaping the future of regional and global fashion.
Impact Highlights
Saudi Fashion Awards
2025
FLAGSHIP IPs & EVENTS
WWD x Fashion Futures Global Summit | 2025
A high-level business and thought-leadership platform convening global leaders in luxury, beauty, fashion, and innovation. Hosted in Riyadh under the theme "The Age of Resilience: Defining New Opportunities," the summit positioned Saudi Arabia as an emerging hub for global industry dialogue.
Impact Highlights
WWD x Fashion Futures Global Summit
2025
FLAGSHIP IPs & EVENTS
Billboard Arabia Music Awards | 2024
A landmark celebration of Arab music excellence, powered by Billboard's global authority. The awards bring together artists, producers, labels, media, and fans to honor creativity and elevate the regional music industry.
Impact Highlights
Billboard Arabia Music Awards
2024
FLAGSHIP IPs & EVENTS
Hia Hub | 2021, 2022, 2023 & 2024
A multi-dimensional cultural and lifestyle platform at the intersection of fashion, beauty, music, art, and youth culture. Hia Hub connects emerging creatives with established industry leaders through talks, performances, retail pop-ups, exhibitions, and immersive brand activations. It has become one of the most dynamic creative community hubs in the region.
Impact Highlights
Hia Hub
2021, 2022, 2023 & 2024
FLAGSHIP IPs & EVENTS
Bloomberg Power Players Jeddah | 2024
An exclusive global summit staged alongside the Formula One Grand Prix, convening international leaders across investment, sports, business, and entertainment. The event strengthened Saudi Arabia's presence in global economic and sports investment conversations.
Impact Highlights
Bloomberg Power Players Jeddah
2024
FLAGSHIP IPs & EVENTS
WADI Forum | 2024
WADI Forum is a strategic business and policy dialogue platform designed to strengthen international cooperation and thought leadership between Saudi Arabia and global partners. Hosted in Riyadh, the forum convenes senior leaders, policymakers, innovators, and industry experts from the Kingdom and the United States for high-level discussions, cultural exchange, and bilateral engagement.
The two-day program features curated sessions, private roundtables, cultural tours, and networking experiences that deepen understanding of Saudi Arabia's economic transformation and its evolving global partnerships. WADI Forum serves as an influential platform for cross-sector collaboration and insight sharing, reinforcing the Kingdom's role in shaping regional and international dialogue.
Impact Highlights
WADI Forum
2024
FLAGSHIP IPs & EVENTS
Sayidaty Glass House Riyadh Season | 2021
A purpose-built experiential pavilion celebrating the legacy of Sayidaty, one of the region's most influential women's platforms. The activation combined storytelling, celebrity engagement, workshops, and brand experiences.
Impact Highlights
Sayidaty Glass House Riyadh Season
2021
FLAGSHIP IPs & EVENTS
SRMG Beach Experience Cannes Lions | 2023
A global-facing destination at the world's largest creativity festival. The SRMG Beach brought together industry leaders, creatives, brands, and media for four days of thought leadership, networking, screenings, and special programming.
Impact Highlights
SRMG Beach Experience Cannes Lions
2023
FLAGSHIP IPs & EVENTS
Manga Arabia Youth & Digital Culture Activations | 2022
A high-energy youth engagement platform within Saudi Arabia's entertainment calendar. Through interactive zones, gaming, workshops, and digital content, the activation connects directly with Generation Z audiences.
Impact Highlights
Manga Arabia Youth & Digital Culture Activations
2022
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